Many of our clients are curious about the truly international web of growers, brokers, and wholesalers that we use to source our floral materials. It's commonplace around MODA to have the opportunity to introduce a client to a new flower that they didn't even know existed.
We will the opportunity to attend the Hortifair flower and trade show next week in Amsterdam. I have had the opportunity to visit Holland on many occasions to visit with growers and see the new floral trends, often while they're still in the field. Expect lots of posts and photos!
One of our most useful assets is the Flower Market in NYC. While we have great sources and importers that deliver right to our door on 13th St., there are a handful of premium blossoms and accessories that we can only find in New York. Products from Holland, Thailand, Costa Rica, Vietnam, Kenya, and Ecuador just to name a few come and go through the New York market. It's a fraction of what it used to be, but a vibrant section of 28th still traffics in some of the living treasures we love using.
Armas and I, along with the incomparable Jennifer Cohan of Savory PR were in NYC a couple of weeks ago for a studio photo shoot with a national wedding magazine (more on that later.) We took a spin around the market, and Jennifer made us pose for a few photos. Kids in a candy shop...